What is Tik Tok? Everything about Tik Tok you may not know

What is Tik Tok application? Currently on the mobile app market, there are many entertainment apps created, but it is not easy to create a high number of users. However, there is an application that reaches the level of people who "remember the name" crept into the life of most of the current generation Z, which is Tik Tok. So what is Tik Tok application? and how it helps businesses in marketing jobs to reach customers. Below, let's find out with MarketingAI.

What is Tik Tok?
In essence, Tik Tok is a famous Chinese social network with the original name of Douyin or Vibrato, which means "vibrate". Tik Tok is a music video social network released by news app Jinri Toutiao founded in 2016 in China. Accordingly, the way this social network works is quite simple, most videos have a short duration of a few seconds to 15 seconds, similar to Vine's active before "death". However, the point that makes this application very different is that the capabilities and editing features are very unique along with a treasure of unique music and sound effects for users to create. videos that are impressive enough. Moreover, Tik Tok also has the ability to personalize when it is possible for each person to have different features, this is the point that makes this application attractive all over the world.

What is Tik Tok social network? (Source: AdvertisingVietnam)

Today, Tik Tok is an application that has coverage throughout Asia as well as the world, they are known as the most developed application in the world, with the largest music video community globally. This application has a number of users up to 150 million users / day (500 million active users monthly) in June 2018. Tik Tok is also the most downloaded application in the world in 2018 with estimated counts 45.8 million downloads.

Information about Tik Tok:
- Developed by: ByteDance

- Founder: Truong Nhat Minh (Zhang Yiming)

- Initial release: September 2016

Available languages: 34 languages

- Category: Video sharing

- Website: https://www.tiktok.com

According to data provided to CNBC by Sensor Tower, Tik Tok has surpassed Facebook, YouTube and Instagram to become the most downloaded iOS app in the world with more than 104 million downloads on its app store. Apple in the first half of 2018. It surpassed Facebook, YouTube and Instagram to become the most downloaded iOS app in the world during that time period.

What is Tik Tok? The "capture" every corner of the application Tik Tok

How to trend up the tik tok trend to create impressive clips (Source: VietnamBiz)

So really understanding what Tik Tok is, and how it is beneficial will help marketers make good use of this platform to develop communication strategies, promote for businesses. Let MarketingAI find out how businesses can take advantage of Tik Tok to do Marketing?

Download the Tik Tok application
Understand what is social networking application Tik Tok? And if you want to download Tik Tok to experience, currently the Tik Tok app is supporting two of the most popular operating systems platforms, Android & IOS. You can download it via the links below:

Download Tik Tok on Android
Download Tik Tok on iOS
Where does Tik Tok's revenue come from?
Tik Tok's revenue now comes from two main activities, including: Displaying ads, helping businesses create ads like normal videos. According to statistics, the average price per display on Tik Tok in China is 1 Yuan.

How to register an account and use Tik Tok like?
Staying in touch with what Tik Tok concept information is, next please refer to the instructions on how to register and use the social network Tik Tok in the most effective way.

Sign up for a Tik Tok account
Immediately after downloading and installing Tik Tok, you can open up and choose to register Tik Tok in the form of registering with a Facebook account, Google or registering with a phone number.

Sign up for a Tik Tok account

Register Tik Tok by Facebook, Google, phone number

At the main interface of the application Tik Tok provides creative videos arranged in a reasonable list.

How to use Tik Tok
How to use Tik Tok is quite simple, most people, after successfully downloading and registering Tik Tok, can easily get used to this application by its simple, intuitive interface. Features in Tik Tok such as: Create videos on Tik Tok, modify personal information, make friends on Tik Tok…. If you are new, you can refer to the video tutorial on how to use Tik Tok below:

How to make money on Tik Tok application?
The condition to make money on Tik Tok is that you have to become a person with lots of likes and followers on this application. So what is the way to make money on Tik Tok ?. There are 3 ways to make money as follows:

Received money by viewers
How to receive gifts from Tik Tok? When an influencer has interesting clips / videos, viewers can donate with virtual currency in Tik Tok. Virtual money in Tik Tok is converted from real money. Tik Tok value of 100 dong corresponds to $ 0.99. Influencers can receive 50% of the donation, the remaining 50% goes to Tik Tok app provider on Google Play or App Store.

Note: Currently this feature is not available in Vietnam.

Brand promotion
Influencers on Tik Tok can be the ones that businesses rely on to promote their brands and products through videos on Tik Tok. This form is quite popular on social networking sites today and it is possible to make money on Tik Tok.

Online selling
Influencers and certain followers on Tik Tok can be exploited to do business and sell online. Items such as clothing, cosmetics, and food are often sold by influencers on Tik Tok.



After learning what Tik Tok is, we can see the "power" that this application creates is not small. With its unique features and creative youth knowledge, it has created an app that brings "national" level in many countries in Asia and around the world. Even in Vietnam, the amount of use of Tik Tok is very high, and it can be said that businesses can take advantage of Tik Tok will be an advantage to attack young and extremely potential customers. Hopefully through this article you can answer the question what is Tik Tok and lie down all information about social networks called TikTok. If you have any questions, feel free to leave a comment below or contact us!

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